It started with “cheap.”
The proliferating new cable stations were desperate for inexpensive
programming to fill out their schedules.
Why did it have to be inexpensive?
Because, when they got started, cable stations drew significantly
smaller audiences, meaning their commensurate advertising revenues could only
subsidize shows costing the bare minimum to produce.
MTV, which made
its name originally with music videos,
wanted to diversify its repertoire. I
can imagine a conference room, a long table surrounded by MTV executives wracking their brains to come up with series that
would be popular but involve rock bottom expenditures.
“We’re spitballing here.
Say out whatever comes into your mind.”
“Okay. Me and my
roommates are always fighting. What if
we created a show about people sharing an apartment and we watch them go at it? Argue.
Hook up. Debate the current issues
of the day…”
“I like it. Except
for the last part.” 0
And from that inspiration in 1992 came, at least to my recollection, the first reality
series – The Real World.
Cheap beyond imagination.
The participants got a pittance compared to what professional actors
might command. The production values
were “Nachos.” The script, non-existent,
so (theoretically) no writers (or at least no writers getting union minimums.) And the film crew, skeletal.
As it turned out, The
Real World hit the proverbial bulls-eye.
Popular and cheap.
The “Reality Concept” was not new to television, although
its original incarnations were documentaries invariably aired on Sunday
afternoons, when (pre the football explosion) nobody was watching, allowing the
networks to report they had fulfilled their mandated obligations to public
service.
And that is primarily what documentaries were in those days
– a public service, concerning a serious issue that only people watching
television on Sunday afternoons were interested in. (Though the rest of us probably should have been.)
The most famous purveyor of meaningful documentaries was
Edward R. Murrow, most notably with his “Harvest of Shame” (1960), concerning
the terrible plight of migrant laborers in America.
“Harvest of
Shame” was a real documentary about a serious, existing issue. The
Real
World, by contrast was akin to
deliberately starting a fire and then chronicling the
repercussions.
“We caught a
break! They are trapped in the inferno!”
Except the Real World version, involving hissy fits,
rather than fire.
But I am getting ahead of myself. Which is better than getting behind myself but not much. (Note To Myself: Consider if “getting behind yourself” has any
actual meaning whatsoever.)
With the proliferation of cable, the “Big Three” networks
were hit with the “double-whammy” of skyrocketing costs for their scripted
programming and unprecedented competition.
Their tactical decision:
“We may be flourishing (despite complaining to Congress that
we’re not), but we’re not stupid.
Reality television for us too.”
And hello “Big Brother”, “The Bachelor”, and a lot of other
shows I have never watched but a lot of other people do, reality television
conforming to the fundamental dictum:
“Popular and Cheap.”
I read recently that today, documentaries – which started
out as reality shows with a conscience but have morphed into being about anything
that happens – are more popular than ever.
These programs continue to be cheaper to produce, and as exemplified by HBO’s recent The Jinx, can be big winners can at attracting the eyeballs.
Speaking as a man who has never seen it, to my second-hand understanding,
The Jinx is about this really rich
guy who is believed to have murdered some people but who has, so far, not been
incarcerated.
Money and murder – that
always draws a crowd.
But it is a long way from “Harvest of Shame.”
Reality Television of this
nature goes a step beyond “Based on Actual Events” – they are the actual events
themselves. Such programming is understandably popular.
Which would you rather watch – a fictional mini-series about a murder or
six episodes about the genuine article?
The question now is, “Which
genuine article?” In the report about
the increase in documentary popularity, it was mentioned that two
serious-minded documentary series on PBS
were being moved from their plum scheduling time slots onto the periphery. Introducing the inevitable issue of “topical
escalation”, and ultimately – who knows – possible deception.
How long, imagines this writer, before we are presented with
a documentary that appears real but was
actually made up? There have been
numerous exposes concerning the egregious conditions in slaughterhouses so they
probably don’t need to do this. But what
if they made a real-looking documentary on the subject that was intentionally
faked?
DOCUMENTARIAN: Can you slaughter them less humanely?
SLAUGHTERHOUSE OWNER:
I guess so.
A COW: (OVERHEARING)
Really?
A PIG: Hey, it’s great television!
That’s more than
deliberately starting the fire. That’s
starting the fire and locking the firefighters inside the inferno.
It started with “cheap.”
My concern is that it will end where it inevitably ends.
With a clamoring for “more.”
Followed immediately by giving the customers what they want.
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