The scariest words I heard yesterday?
“Welcome to the New
Blogger. We have completely
redesigned the ‘Dashboard’.”
My immediate response:
“Who asked you to?”
I can’t tell you what a shiver that announcement sent racing
through my body. Suddenly, there’s an
entirely new system I have to learn.
What if I can’t learn
it?
(I wish there were a function on my keyboard, like, Control – Panic!, where the lettering turns
scrawly and jaggedy to underscore my anxiety.
But there isn’t. So you will just
have to imagine how nervous this announced change made me. And then double it.)
Change can go three ways – it can make things different but
ultimately the same, it can make things worse, or it can make things
better. That’s why there’s so much resistance to change – the odds are
two-to-one against making things better.
So why bother?
It was in this unbalanced condition that I arrived (with Dr.
M) to have dinner at Nicholl’s, a
diner that itself had recently undergone a significant “redesign.”
We originally got the recommendation for Nicholl’s from my stepdaughter Rachel’s
grandmother, an annual escapee from the Chicago winters, who at the time was in
her mid-eighties. I don’t know why we
listened to her – people that age do not have the most active taste buds – but
we did.
And we were pleasantly surprised by what we found.
What we discovered was a typical Eastern or Midwestern
diner, run by a Greek family. I know
this, because I once ran into our clock repair guy there who is Greek, and he
told us that the proprietor of Nicholl’s
was his cousin. Besides, it looked like
every Greek-owned diner we had ever eaten at in Chicago.
I suspect that there are diners like this in every city. I recall the Elm Grill in Toronto, an unpretentious ground floor eatery, where
my friend Ira and I would occasionally lunch on school days, after he got his
allergy shots in the office building upstairs.
The décor and menu were virtually identical with Nicholl’s.
There was a comfortable lived-in feeling to Nicholl’s, the smoke-stained paint job, the
chipped tables, the seats, greeting your butt with barely encased springs.
There was a polished wood counter facing the kitchen, and the serving people wore
black.
Back then, Nicholl’s,
anywhere near mealtime, was always packed, the wait, ranging from twenty minutes
to longer. The “Waiting Bench” by the
cash register was always filled, by seniors, some invariably needing ambulatory
assistance, and small children. It was a
little precarious. If you didn’t trip
over a kid, you caught your foot on a “walker.”
But the wait was worth it.
Because of the cuisine.
The original menu was substantial, brimming with traditional
“diner food” – hearty soups made from “scratch”, chicken pot pie, BLT’s (I
don’t eat “B”, and I don’t care for “T”, but others seem to scarf them down
with great enthusiasm), and “grilled cheese on white.”
Okay.
They closed Nicholl’s
for remodeling. When they re-opened, it
was different.
The first thing you noticed was the name change. No longer Nicholl’s,
it was renamed the JN Kitchen.
Are we hearing “warning signals” before we walk in?
What happened, it would appear, was that a generational coup
had taken place. An offspring whose name
started with a “J” – Jimmy, Johnny, Joey – Nicholls had apparently bumped,
perhaps a Dad, from his dominant position, insisting that “the place needs sprucing
up”, and claiming that attracting “the younger crowd” – rather than a clientele
verging on senility – would require a younger person at the helm.
This is, of course, all conjecture, as I am not privy to Nicholl’s backroom machinations, but the
results provide evidence that a changeover of this nature had indeed taken
place.
Acquiescently or otherwise.
Gone is the cosy comfortableness of yesteryear, replaced by
well-cushioned seats, a wood-planked ceiling and decorative stainless
steel. The menu, offering considerably
fewer choices, now includes "designer" pizzas, arugula and fried goat cheese salad, and “brick chicken.” Apparently, they put a brick on the chicken
while it’s cooking. This addition made
no difference to me, and, I’m sure, brought little joy to the chicken.
“It’s not enough you’re grilling me. You have to put a brick on me as well?”
Okay, fine. Youth
will be served. Nothing lasts
forever. Times change; you have to
change with them. It’s natural. It’s understandable. That’s business. You change, or you die.
Except…
JN Kitchen is now less
than half full.
Yes, the customers are noticeably younger. But the original
patrons have virtually disappeared. (I
know it was an older crowd, but could they really all have died at the same
time?) The gamble, at least so far, has not
panned out. The “Old Reliables” have
fled. And the “Young Reliables” have proven unreliable.
You might say, “It’s better.
No wait – no ‘walkers’.” And,
truth be told, the “brick chicken” is not half bad. (If you can overlook the chicken’s crushed
spine.) But the “comfort food” is
gone. As are the “comfort surroundings.” The counter has vanished, and the waitpersons don’t wear black
anymore. They wear matching checkered
shirts and a tie.
Inexplicably, the piped in Tony Bennett music has survived.
From a business standpoint, the JN Kitchen “makeover” is a spectacular failure. Now, hoping that this change is at least “break even”, I shall address myself, with
trepidation, to the revamped Blogger
“Dashboard.”
As always, your postings stimulate my memory cells.
ReplyDeleteI grew up in Omaha, Nebraska, which has a fairly large Jewish population. As young marrieds, we lived near 48th & Underwood (our apartment rent was $65 a month).
About two blocks form us was a small shopping center in which was located a small, but always busy, Jewish Deli. On Sunday mornings, after church (for I was a churchgoer then) we, my ex-wife and I, would drop in at the Deli and order a Pastrami Sandwich. We would usually have to wait because word had spread that these folks knew what they were doing and made up quite a Pastrami sandwich.
I think we probably paid about $2.50 per sandwich. It measured, I'm guessing, about 6" high. Bread, pastrami, lettuce, tomatoes, pickles, whatever else comes with a properly prepared Pastrami Sandwich.
They also had Bagels and Lox. Sometimes we'd have those instead.
Find a need. Fill it. Make good sandwiches. You'll succeed.
Much later in life, we discovered, (is it Nathan's Deli in Palm Springs?) Another outstanding Deli that turns out enormous sandwiches. They cost a bit more than $2.50 each, however.
I've decided if I were ever to open a Delicatessen business, I'd convert to being a Jew first.
They know what they are doing.
Ain't broken, don't fix.
ReplyDeleteBlogger messed up the RSS feed a bit, taking out some of the spaces for some reason. Therefore, I deem it a design failure, since it broke what weren't broke.