It is not unusual for a person to think about people they
care about. But when you – by which I
mean I – find myself thinking, as I did at a recent congenial dinner with a
friend, about people I don’t care
about, I know something other than what’s
on the surface is going on, though I cannot for the life of me figure out what. (Or
what “for the life of me” means.)
I warmed up the conversational exchange with my traditional
pre-Oscar musing:
“I wonder how studio executives feel when none of their blockbusters
get nominated for Oscars and the
movies that do are seen by a
comparatively paltry number of filmgoers?”
Like I care about how studio executives feel. Which by the way is “Super Duper!” since some of their movies – forgetting the
kind of movies they are, but I’ll give you a hint; the “fourteen year-old boy”
audience loves them – went through the box office roof. Allowing those studios – via their
subsidiaries – to invest in smaller pictures, regularly recognized by awards.
So it’s “Win-Win.”
They would proclaim.
(Their vacuous “moneymakers” remaining embarrassments,
except at studio shareholders’ meetings.)
I say, once – and
beware of an old person starting a sentence with “once” – quality movies were
also popular movies. Now, studios have to settle for an unholy
alliance betweem the smart brother making real
movies and the dumb brother, producing theme-park fodder that rakes in a
fortune.
Here comes the “bridge” in my thinking. I like to alert my readers to the “turns.” It’s like “Route Guidance” warning you of an
upcoming “parked car on the shoulder.”
My next “I have definitely
said this before” was that when I started in television, quality sitcoms were
also commercially successful. The Mary Tyler Moore Show. Cheers. (And, forgive me.) The
Cosby Show.
So it is not impossible to pull off. They just don’t do it anymore. The Big
Bang Theory, the top-rated television comedy, is fine. But no one will ever mistake it for All In The Family or Barney Miller.
That was “Hop” and “Skip.”
Now for the always accompanying “… and a jump.”
With skyrocketing viewing alternatives, the fragmented
television landscape decrees smaller audiences for individual programs,
bringing an inevitable acceptance of lower ratings. No longer would a show, like my show Family Man, be cancelled with seventeen
million viewers.
The issue for me is,
“How small is small?”
Are these streaming programs actually “hits”, an accolade
previously calculated by volume? Or are
they just darlings of the media, getting unmerited attention? (The vaunted New Yorker’s TV critic Emily Nussbaum regularly mines value from
shows, like the recently reviewed The End
of the F***ing World, that starts out, she explains, being a comedy that is
“so cruel it doubles as an endurance test” which then evolves into “a
convincing teenage romance”), programs of that nature that not only “Flyover
Country” but trendy portions of Los Angeles have no idea are on television.
The sensible response comes back that “A good show is a good
show. What difference does it make how
many people are watching it?”
The show Frank’s Place
then comes up, recently mentioned in reference to the passing of its creator, Hugh
Wilson. Frank’s Place. Quality
show. Died in the ratings.
Does that make it a bad show?
No. But even in
failure, Frank’s Place garnered
millions of viewers, just not the, sufficient for the time, thirty
million. (Three networks. The goal was collecting one third of the available
audience.)
I don’t think streaming outlets promote their ratings. As with their conceptual predecessors Showtime and HBO, they are selling subscriptions, touting, “You can’t see the show if you don’t ante up
the subscriptional dough.” (Or something
more demonstrably artful.)
For streaming services, the “Name of the Game” is “unusual.” (Risk averse networks, whose “business model”
remains dependent on “Da Numbahs”, eschew the “unusual”, leaving “smart and
quirky” to the technological “New Kids.”)
And here’s where I sound ancient.
I understand “The business model has changed”, “success” now
computed by added subscriptions rather than audience ratings, which is an viable
approach or they wouldn’t be doing it. You can, apparently, make money producing
these shows. Even though, by earlier
standards, almost nobody is watching.
But that’s “Business.”
The question is,
Isn’t at least one
element of “artistic achievement” being able to attract a reasonable-sized
audience, reaching a “critical mass” viewership via the show’s intrinsic ability
to “connect”?
Or is that an old-fashioned concept?
That a hit show requires people.
Does the application of “good” now include no assessment of “popular” whatsoever?
I’m just askin’ here.
(It feels bizarre, arguing this position. I admire creativity. And I come off sounding worrisomely like a
mogul.)
I “get” that this is a “radically altered environment.”
Still, I am left with the grumpy ungenerous question:
“What does it take to get cancelled around here?”
(When I got shot
down with an audience of seventeen million.
And I never sold a film though they’re making crapola. Yeah. I
guess it’s about that.)
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