tag:blogger.com,1999:blog-7823625636675642409.post8012481915431739206..comments2024-03-14T04:07:39.792-07:00Comments on Earl Pomerantz: Just Thinking...: "By Mutual Agreement"Earl Pomerantzhttp://www.blogger.com/profile/16963705121297866334noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-7823625636675642409.post-80171930030729557412012-04-18T01:20:42.075-07:002012-04-18T01:20:42.075-07:00The benefits of mutual agreement totally ignored, ...The benefits of mutual agreement totally ignored, if i read out all comments. Well, I must say, you guys should look at <a href="http://www.agreementtemplatessample.com/joint-venture-agreement-template/" rel="nofollow">Joint Venture Agreement</a>Aabid Farooquehttps://www.blogger.com/profile/00176049900665552769noreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-1822189965259198872011-12-30T03:31:04.876-08:002011-12-30T03:31:04.876-08:00The idea gets more challenging when it goes into t...The idea gets more challenging when it goes into the appropriate area, where particular circumstances must be met to increase to the normal of good agreement.<br /><br /><br /><a href="http://www.agreements.org/" rel="nofollow">Agreements</a>Ruby Clairehttps://www.blogger.com/profile/01710522322446393469noreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-91108310953399106532011-12-18T12:18:30.624-08:002011-12-18T12:18:30.624-08:00Jon88 has a point, but he must've been lightni...Jon88 has a point, but he must've been lightning fast to do those alternate activities Back in the Day. The commercial breaks back then were very short.<br /><br />My sister once had a TV with a dandy feature. When the commercials started, she could press a timer on her remote and then channel surf without keeping an eye on the clock. When the timer ran out, the TV yanked her back to her original channel/program. <br /><br />The maximum amount for that timer was three minutes. When she first got the TV, she rarely needed three. Then three became more the standard. Then came the day when the timer ended and she was brought back to her channel...and the commercials were still going and going and going.<br /><br />The buyers of commercial air time and the programmers thereof are shooting themselves in the foot. Back in the day Jon88 is remembering, a trip to pee had to be done quick and no wasted moves. Nowadays, a commercial break is a very useable unit of time. Back then, a quick blitzkrieg of hucksterism could be endured, because it would soon be over. Now, sitting thru an entire segment of commercials is a marathon of boredom. Anyone who doesn't start reading or eating or peeing or otherwise find something to do must be a literal couch potato.<br /><br />And that means even fewer people are watching the miserable thingsBlazenoreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-16881114803743733632011-12-17T16:55:06.111-08:002011-12-17T16:55:06.111-08:00Surely the sponsors do care if their advertising m...Surely the sponsors do care if their advertising money is making a difference...?<br /><br />I know from my work on commercial websites that spikes in visitors are expected after the airing of a commercial, or after editorials/features about their company (another, more subtle, form of advertising). So <i>somebody</i> must be watching? (Maybe Diane and her friends?)<br /><br />What I wonder about, however, is ratings. I have heard (and perhaps someone can correct or confirm this?) that they are still done with pen and paper in a smaller number of homes around the nation.<br /><br />Is it possible that this system is not only woefully outdated, but extremely inaccurate? That quality shows are being cancelled because of a faulty system that doesn't accurately reflect the nation's viewing habits?<br /><br />Apparently nobody wants to foot the bill for implementing the required electronic systems, and so we're stuck with the old-fashioned pen and paper method.<br /><br />Which could <i>also</i> mean that sponsors are spending their advertising dollars based on inaccurate data...?<br /><br />Anyone know if there's any truth to this?Johnny Walkerhttps://www.blogger.com/profile/13302545167970532080noreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-22461978185873687762011-12-17T14:51:25.994-08:002011-12-17T14:51:25.994-08:00This all reminds me of "The Emperor's New...This all reminds me of "The Emperor's New Clothes".<br />Plus ca change, plus ca la meme chose....or whatever.<br />(sorry, I don't know how to make the keys do the accents)PGhttp://wwwtobigordon.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-10417991413917438622011-12-17T07:34:24.367-08:002011-12-17T07:34:24.367-08:00Alan's post is bang-on. Quite apart from the &...Alan's post is bang-on. Quite apart from the "not cool" syndrome, which is bizarrely true, there's also a theory that 18-29 year-olds haven't decided what they want yet, aren't set in their ways, so are more susceptible to persuasion. <br />Despite the evidence that older people watch far more TV, and have much more disposable income, they keep chasing this mythic demographic - and the larger potential audience of older viewers with more money switch off. <br /><br />That apart, Earl's right - people aren't watching commercials, they record shows on hard drive and fast-forward through the ads. <br /><br />So you've got nobody watching commercials that are aimed at a demographic that doesn't watch TV, and has less money to spend than those who do. <br /><br />Given the crazy money that's still thrown at commercials, I can't see anyone rocking the boat anytime soon.Macnoreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-13216284593187025052011-12-16T14:40:13.992-08:002011-12-16T14:40:13.992-08:00The only ad I will watch is the Chia Obama ad as I...The only ad I will watch is the Chia Obama ad as I never tire of watching chia grow.Franknoreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-56238863184071690962011-12-16T12:24:38.037-08:002011-12-16T12:24:38.037-08:00My perspective on commercials comes from a backgro...My perspective on commercials comes from a background in retail. The car business to be specific. So I've been looking at and wondering what works and what doesn't in advertising for a long time. <br /><br />Apparently even negative notice is good, as Lowe's has received more attention lately for pulling their ads from the cable show American Muslims than they ever got from people watching the show. That, of course, is because there is no viewership. The ratings are terribly low, which is why Lowe's removed their ads. But someone is crying foul and that makes for excellent headlines. What a convoluted world we live in.<br /><br />Thanks for mentioning my comment. It made me feel like the Santa in the M&M's commercial - They do exist! You made my day!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-57930212592019805892011-12-16T08:11:58.529-08:002011-12-16T08:11:58.529-08:00Well, yes, but .... I've been watching televis...Well, yes, but .... I've been watching television since before the remote control (and its mute button), and commercial breaks have always been an opportunity to talk, make a phone call, grab a snack, pee, glance at a magazine, whatever. The VCR and the DVR didn't invent ad-skipping; they've merely made it easier.Jon88https://www.blogger.com/profile/16908049871851563389noreply@blogger.comtag:blogger.com,1999:blog-7823625636675642409.post-289887004333711412011-12-16T08:11:39.396-08:002011-12-16T08:11:39.396-08:00A corollary to the conceit that people aren’t watc...A corollary to the conceit that people aren’t watching commercials is the notion that the commercials are aimed at people who don’t even watch television any more.<br />Most advertising campaigns are aimed at the magic demographic of 18-29 – those people who are between the ages of 18-29, who, it has been proven (at least in my little focus group/family), are not watching commercial television but are busy texting, catching up on current movies via Netflix, time shifting (and thereby zapping through commercials) and a whole raft of other communications jargon the meanings of which I had forgotten the moment I heard them.<br />When I asked a friend who was making a fortune in the media buying business why companies were focusing on this useless (to them) demographic, he replied, “Clients don’t want to think they’re not cool, and their media departments are entry level positions, populated by people who are 25 years old.<br />Welcome to Wonderland.Alannoreply@blogger.com